Andrew Marcello

ABOUT ME

I’m a seasoned social media marketer with a passion for visual storytelling. My background includes years of experience developing and executing successful social media strategies. 

What sets me apart is my integrated skillset: I’m also a skilled photographer, videographer, and graphic designer, allowing me to create cohesive and impactful campaigns from start to finish.

EXPERIENCE

2024 - Present

Social Media Executive | Content Creator

Lab of Future, Dubai

Spearheaded full-cycle video production for social media, creating over 200 videos and achieving a 120% increase in Instagram followers. Developed visually compelling graphics, boosting campaign appeal and audience interest.

Crafted engaging email newsletters with brand-consistent messaging, improving subscriber interaction. Executed social media strategies and posts, strengthening brand presence and user engagement.

2023 - 2024

Digital Marketing Specialist

Lean On Marketing Lab

Developed and executed content strategies for various SMEs in Myanmar, resulting in a 30% average increase in engagement and a 25% increase in conversions. Utilized Adobe Creative Suite and Canva to produce high-quality graphics for diverse content formats.

Planned, shot, and edited promotional videos and social media content, achieving a 30% increase in video engagement.

EDUCATION

2020 - 2003

Video Content Creator | Channel Manager

T4U2 - Tech for You Today (Anycall TV)

Created over 500 engaging tech video contents for YouTube, contributing to a 3500% increase in new subscriber growth. Collaborated with smartphone brands and other clients to produce sponsored content, driving substantial revenue growth.

Independently captured and designed compelling video thumbnails for all videos, maximizing viewer engagement.

SKILLS

85%

Social Media Marketing

Non enim praesent

75%

Video Editing

Non enim praesent

80%

Social Media
Graphic Design

Non enim praesent

75%

Video Shooting

Non enim praesent

65%

WordPress Website Management

Non enim praesent

80%

Photography

Non enim praesent